Legal company nameFirst World Trader (Pty) Ltd · Purple Group Limited
Year founded—
Headquarters / registered countryRosebank, Johannesburg, South Africa
Websitewww.easyequities.co.za
Last checked10.10.2026
According to its official website, EasyEquities is a product of First World Trader (Pty) Ltd, a subsidiary of JSE-listed Purple Group Limited. The platform offers investing in local and international shares, ETFs, crypto assets (EasyCrypto), property (EasyProperties) and managed portfolios (bundles, unit trusts, MrPHY), and says it has more than 2.7 million investors. It says fractional share rights (FSRs) allow investing with any amount, with no monthly fees and a 0.25% commission; it offers ZAR, USD, AUD, GBP and EUR accounts, a tax-free savings account (TFSA) and retirement accounts (RA, two-pot savings), with currency conversion through EasyFX. The site states that First World Trader is an authorised financial services provider (FSP 22588), a registered credit provider (NCRCP12294) and a licensed over-the-counter derivatives provider (ODP 44); for FSRs EasyEquities acts as principal to a contract for difference, while for whole shares the investor is the registered owner. Purple Group Limited is also an authorised financial services provider (FSP 46315). Other apps in the group include EasyCredit, EasyProtect, EasyAdvisor and EasyRetire. This information is the company's own statement.
PLATFORMSEasyEquities web platform · EasyEquities mobile app (iOS, Android)
PRODUCTSShares (JSE, US, ASX, UK, Europe) · Fractional share rights · ETFs and ETNs · Crypto assets (EasyCrypto) · Property (EasyProperties) · Unit trusts and bundles · Retirement products
Licences and regulation
FSCA (South Africa)
Licence no.FSP 22588
Licence holderFirst World Trader (Pty) Ltd
ScopeListed in the FSCA register as an authorised (Authorized) financial services provider under First World Trader (Pty) Ltd (FSP 22588); authorised since 7 Nov 2006; approved product classes: derivative instruments, shares, bonds, money market instruments and collective investment schemes etc..
StatusVerified
FSCA (South Africa)
Licence no.FSP 46315
Licence holderPurple Group Limited
ScopeListed in the FSCA register as an authorised (Authorized) financial services provider under Purple Group Limited (FSP 46315); authorised since 6 Oct 2015; approved product classes: derivative instruments, shares, bonds, money market instruments and collective investment schemes etc..
StatusVerified
FSCA (South Africa)
Licence no.ODP 44
Licence holderFirst World Trader (Pty) Ltd
ScopeThe company states that First World Trader (Pty) Ltd is a licensed over-the-counter derivatives provider (ODP 44); the record has not yet been verified in the FSCA ODP list. This record has not yet been verified in the official register.
StatusPending verification
User complaints
User reports found online are classified by topic. The charts show how reports are distributed; the reports are compiled from records on platforms that verify users and screen out fake reviews.
Period reviewed: January 2021 – October 2026
Withdrawal / payment: 13
Account / trading conditions: 12
Customer support: 7
Identity verification: 4
Other: 3
Bonus / promotion: 1
MEDIUM — COMPLAINT LEVEL
47% of institutions with complaint records received more complaints than this one.
BY TOPIC — Withdrawal / payment: Medium · Account / trading conditions: Medium · Customer support: High · Identity verification: High · Other: High · Bonus / promotion: Very high
The complaint distribution is based on the 1-star reviews on EasyEquities' Trustpilot page (40) as of 10 October 2026; one person's reviews count once, and records about fake sites and third parties using the EasyEquities name are left out. Across the complaints, withdrawals delayed for weeks because bank accounts were not verified, unanswered support tickets, and Thrive fees and platform errors stand out.
Sources and verification history
Official company sourceseasyequities.co.za — homepage, About us, Account Types, Pricing (cost profile); purplegroup.co.za — homepage
Regulator recordsFSCA — First World Trader (Pty) Ltd, FSP 22588 · FSCA — Purple Group Limited, FSP 46315 (fsca.co.za)
Company registerCIPC (Companies and Intellectual Property Commission) — First World Trader (Pty) Ltd, 1999/021265/07 · CIPC — Purple Group Limited, 1998/013637/06
User feedback sourcesTrustpilot · Şikayetvar · WikiFX