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M1 Finance

Investment platform · United States

About the company

Legal company nameM1 Finance LLC · M1 Holdings Inc. · M1 Advisory Services, LLC · M1 Spend LLC
Year founded—
Headquarters / registered countryChicago, United States
Websitem1.com
Last checked11.11.2026

According to its official website, M1 Finance is a Chicago-based (200 N LaSalle St.) financial technology company that describes itself as an AI wealth management platform; the "M1" brand covers M1 Holdings Inc. and its wholly owned affiliates M1 Finance LLC, M1 Spend LLC, M1 Digital LLC and M1 Advisory Services, LLC. Brokerage products and services are offered by M1 Finance LLC, an SEC-registered broker-dealer and member of FINRA/SIPC, advisory services by M1 Advisory Services, LLC, an SEC-registered investment adviser; crypto is offered through Bakkt Trust, and high-yield savings accounts and personal loans are furnished by B2 Bank NA, Member FDIC, since M1 is not a bank. The site refers to more than 400,000 clients and over $14 billion in client assets as of September 2026. Investors build "Pie" portfolios of stocks and ETFs; purchases are executed automatically in scheduled trade windows, dividends can be reinvested, and accounts with more than $2,000 in eligible securities can borrow on margin at 5.90%. Individual, joint, custodial, Traditional, Roth and SEP IRA, trust and crypto accounts are available; the high-yield cash account pays 3.35% APY and cash swept to partner banks is eligible for FDIC insurance up to $4.75 million. Self-directed brokerage accounts carry no commission, trading or management fees; a $3 monthly platform fee applies to balances under $10,000. This information is the company's own statement.

Account Details

ACCOUNT TYPESIndividual and joint brokerage account · Custodial account · Traditional, Roth and SEP IRA · Trust account · Crypto account (Bakkt) · High-yield cash account
MIN. DEPOSITNot stated
PLATFORMSM1 iOS and Android app · Web platform · M1 Advisor (AI adviser)
PRODUCTSUS stocks and ETFs (Pie portfolios) · Automated investing and rebalancing · Crypto (Bakkt Trust) · Margin loans (5.90%) · High-yield cash account (3.35% APY) · Savings and personal loans (B2 Bank)

Licences and regulation

SEC (United States)

Licence no.SEC 8-69670 · CRD 281242
Licence holderM1 FINANCE LLC
ScopeFINRA BrokerCheck: SEC-registered broker-dealer, FINRA member, Approved; FINRA approval 25 Mar 2016, Chicago, IL; 53 state registrations; disclosures: 3 regulatory event. Broker-dealer named on the site; owner M1 Holdings Inc.
StatusVerified
USER REPORTS

User complaints

User reports found online are classified by topic. The reports are compiled from records on Trustpilot, WikiFX, Şikayetvar and FastBull, and one person's records count once.

There are no classified user reports for this institution yet.

Sources and verification history

Official company sourcesm1.com — homepage and footer disclosures, Brokerage Accounts (Invest), Our Mission, M1 Milestones, Disclosures and Terms of Use pages; official M1 app page on the App Store (seller M1 Finance LLC)
Regulator recordsFINRA BrokerCheck — M1 FINANCE LLC, CRD 281242 (brokercheck.finra.org, 11 Nov 2026)
Company registerVerified source to be added
User feedback sourcesTrustpilot · Şikayetvar · WikiFX · FastBull
Last verified11.11.2026
SAME CATEGORY

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Frequently asked questions

Is M1 Finance trustworthy?

According to the data, M1 Finance has 1 verified licence (SEC); there are no classified user reports yet. This page does not express an opinion; licence records come from official registers and reports from sourced records.

Which licences does M1 Finance hold?

Licences verified in official registers: SEC (United States) – SEC 8-69670 · CRD 281242.

Are there complaints about M1 Finance?

No classified user reports about M1 Finance yet. Sources: Trustpilot, Şikayetvar, WikiFX, FastBull.

How can I file a complaint about M1 Finance?

Use the "File a Complaint" button on this page to open the form; the institution is preselected. Describe the issue, the date and attach any supporting documents. The complaint is reviewed by our team, published if eligible and forwarded to the institution; with the tracking link you receive, you can follow the process and the institution’s reply.

How is the information about M1 Finance verified and when was it last checked?

Licence records are checked against official registers (last verification 11.11.2026). Complaint records are re-scanned every month on Trustpilot, Şikayetvar, WikiFX, FastBull. The institution’s details were last checked on 11.11.2026.

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